The distinctive mission of the programme is to provide a specific subject in the field of public relations based on digital technology, renowned internationally for its quality of research and teaching, while also not forgetting its professionalism value in the year 2023.
1. To provide and develop an intensive and internationally recognized education in the field of digital public relations based on professionalism value.
2. Produce research and publications in the field of digital media and public relations to the highest possible international standard of excellence
3. Contribute to the society through the community service applying digital public relations principles in order to benefit the society as a whole.